Sue O’Who

KIFF

+ INFORMATION

THE BRIEF
To rebrand Kerry International Film Festival
to mark its 20th year.

MY ROLE
Fully realised project including Concept
Development, Design, TOV.

YEAR 2019

AGENCY RichardsDee

PHOTOGRAPHY www.KIFF.ie

THE SOLUTION:
I created a confident name and identity system that would continue to attract local and international filmmakers and also enable KIFF to compete globally with festivals like Sundance, Tiff and Cannes.

A striking, bold yet simple system was developed drawing inspiration from the thrill of revealing fresh new film talent. A flexible messaging system was developed “Revealing the Next...” that was used across branded communications. The result is an authentic, confident brand system that will stand KIFF well into the future.